Monday 19 September 2011

Analysis of Pop/Grime video: Devlin 'Brainwashed'


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Brainwashed was the first single that Devlin released off of his debut album ‘Bud Sweat and Beers’. The song was released on the 8th of August 2010. This song proved to be very successful and even featured in the charts.
The music video for the song brainwashed uses a variety of media concepts.
The video is located in London, we can tell this by the variety of shots that are used. For example, the audience is given an establishing shot of Big Ben and The Houses of Parliament. Having been shown a popular landmark, allows the audience to recognize where the video is being set.  Moreover, there are many other specific locations within the music video. For example, the use of rooftops and dark rooms, gives off a mysterious and strange atmosphere.

There are a variety of colours used within the music video but the main colours used are dark. The use of the dark colours creates an unexplained feeling, but also mysterious. The colour can connote to the lyrics of the music, for example the name of the song is ‘Brainwashed’, and the colour black is very boring and plain, which can reflect to him being ‘Brainwashed’.

Within the video many of the cast and actors are all covered up. For example, they either have their hoods up or they are wearing balaclavas. Having an appearance likes can make them look scary and manipulating to the audience. Having costuming like this can be very stereotypical of the genre of music.
The lighting in the video is very effective, for instance the majority of the shots are filmed in the dark, therefore having good lighting is important. The lighting specifically works well when there is a close up of Devlin. For example, the light shines on the side of his body and face. This makes Devlin look a lot bolder and also brighter. The contrasts with the dark and background, which enables him to stand out even more.

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