Evaluation Question 4 -Part 2

Here you can see where I have uploaded our final video to my Facebook page in order for me to be able to gain comments and feedback about what went well and what not so well. By looking at this image you can really see the power and control of these social network sites, as the video had been uploaded onto the Facebook, and in 45 minutes, I had already gained 7 comments. From having read the detailed comments left on the video, I have taken into consideration that the lip syncing was not so good, as many people have picked up on the fact that it is not brilliant and in some places it is out of time.
However, from looking at all the positive comments on this video, Jack and  I can say we succeeded in creating a video specific to our genre and one that contains certain needed aspects to make a good viewing for the audience. Quite a few people commented on the performance, which was very important to me especially, as it was me performing and it made me feel as if I had done a good job in order to portray our genre well enough, and effectively so the audience could tell what message we were trying to convey.
Another positive piece of feedback we received was about the locations we used and I was also proud of this too, as we took a lot of time picking the correct places to film our scenes, as we wanted to best represent our genre and our character, by not challenging the audiences thinking, and by feeding them the knowledge to stereotype our character. Because we used everyday environments this allowed us to explore and concentrate more on our use of costume and due to the fact that we were trying to convey this poor living standard, and low class in society we used various things such as Hooded jumpers and casual jeans.Even during the going out scene, our main character was still in a v neck jumper and vans, rather than in a smart shirt and trousers.
We have also received compliments on the way we have composed our shots and the way that they were set up, and this too gives me encouragement and makes me feel proud of my work, as Jack and I know that all of the shots were done the way they were for a reason. Some personal feedback on myself is needed too though as some of the shots at the beginning we're quite wobbly and if we were to film this task again I would ensure we used proper equipment and took a lot more time perfecting shorter shots.
The comments about the lip syncing being out of time isn't necessarily my fault, as when we rendered the video on Final Cut the lip syncing was in time, however when we uploaded it the footage to YouTube and other places the sound wasn't quite in time, but taking this into consideration next time I will be aware of what errors could occur so therefore prepare for this to happen.

Evaluation Post 2

Evaluation Post 1

Advert Draft

Digipak Sides

First Draft Music Video

Conventions of Adverts of my genre

This album cover of the streets is probably the most relevant for Jack and I as this is the artist who wrote the song that we are performing. As you can see from looking at the picture, there are many key things that stand out on the advert, that all come together, in creating a successful eye catching piece, that will attract the target audiences attention, and ultimately make them buy the album.
By looking at this album cover:
-Although Mike Skinner is very small in this advert, he is still so important to the reason why this is made. The pink lit up room remains a good choice of colour, as we can fully see the figure of Mike Skinner illuminated agaisnt the full boring blues and greys of the industrail building. However, Mike Skinner is still in plain boring black clothing, which helps to keep him within conventions of the rap/urban genre.

-The simple plain white text is convenient for this album cover, as it doesn't distract the audience away from the main focus, which is of Mike Skinner in the window, however it is obviously there, so the audience do recognise it. That is the reason why it is successfull, as at a glance the audience are able to tell what kind of information it involves, thus knowing the release date and other key information. (facebook, web address). The neutral white font, shows the kind of neutral mood that Mike Skinner is trying to portray, like he has not got an amazingly flattering picture of the block of flats, it looks pretty plain and boring, much like he wants to convey to the audience.

-The Streets Logo at the top is clearly layed out, and some may think it's in an unusualy colour, being with the brightly coloured yellow behind the text, however there is still a clever way it fits into the genre. The text is layed on top of a cigarette lighter, which is used to portray the grimey setting and to help keep within the context of the genre. By looking at other album covers from the streets, we can see that he often features typically urban and often unglamorous settings such as bus shelters, buildings and broken hill sides. Also, the use of the lighter keeps the audience in that bit of suspense as to why it is put there, and in the case of his album covers, in different colours. We got the idea as a group to use our advert design also as our front cover, as this works well and helps the audience to make quick and easy recognition between the 2, thus ensuring they know the 2 are from the same artist.

How Peer Feedback Helped Us Within Our Work

For this example of peer feedback, Jack and I were unsure on which picture to use as a feature on our Digipak, and I decided that it would be a good idea to upload the picture via the social networking site Facebook, this was an efficient way of receiving feedback as I have over 600 'friends' on Facebook, and if I asked many nicely I knew they would kindly help me out by giving me their opinion. I posted this picture on my Facebook walla asking people to comment on which picture was most effective, I added a description which showed informed people what the picture was for, and also to let them know that this was not our finished product, is was more a prototype in order to ensure we made the right decision. Because Facebook has a recent updates function, the picture was able to be published quickly and effectively on the Facebook home page, allowing many people to be able to see and add their opinion to the picture.

Here you can see that people were very helpful and efficient with the feedback they gave to us, and this helped Jack and I to decide that the photo on the right was more effective. Not only did they comment on which they thought was most effective, people gave us constructive criticism too, which enabled us to cater for many peoples' needs and all in all get a better look out to the audience. Typically my age of audience is our target audience for this music video, which was why it was even more helpful that I put it on Facebook, as is it enabled me to get a grasp on what people's opinions were. I will definately be using Facebook again if I need anymore help when choosing between another 2 images. I will be using things such as Youtube to help me with feedback too, as many viewers visit that site each day and a variety of different locations and ages will be able to view our video, and via the comments functions, they will be able to give us their thoughts and opinions of what our music video could be improved on.

Peer Feedback of Ancillary task



Having looked at the peer assessment that I received from Charlotte Hannah, I can determine areas of concern and areas that I excel in. For example, I can see that the she has rated the variety of shot distances 1 out of 4 which is not good and this definitely needs to be changed in order to gain higher marks. Although this is a bad mark, it is not that concerning to me, as we only had 2 sides of our DigiPak done, and we knew our ideas contained different shot ranges, so in that respect we knew we could add to our DigiPak, changing the views of our peers.

However what I was pleased with was the level 4 for framing a shot. This showed that our camera skills and tripod skills were good, as the things included within the picture were fit to purpose and were all relevant. The angles that we used for example of the wall, where we decided to take it at an angle, so it looks like it is straying further out. We then added text on top of this panel, and also made the text get smaller as it goes along, and this was to make it fit the purpose of the angled shot.

The majority of levels we got as a group were 3 and 4, and this was due to unfinished products. Although the grades we recieved were not brilliant Charlotte did say it had the potential to be a level 4 in the majority of areas.

Evaluation Question 4

Technologies I Used in Research