Conventions of Adverts of my genre

This album cover of the streets is probably the most relevant for Jack and I as this is the artist who wrote the song that we are performing. As you can see from looking at the picture, there are many key things that stand out on the advert, that all come together, in creating a successful eye catching piece, that will attract the target audiences attention, and ultimately make them buy the album.
By looking at this album cover:
-Although Mike Skinner is very small in this advert, he is still so important to the reason why this is made. The pink lit up room remains a good choice of colour, as we can fully see the figure of Mike Skinner illuminated agaisnt the full boring blues and greys of the industrail building. However, Mike Skinner is still in plain boring black clothing, which helps to keep him within conventions of the rap/urban genre.

-The simple plain white text is convenient for this album cover, as it doesn't distract the audience away from the main focus, which is of Mike Skinner in the window, however it is obviously there, so the audience do recognise it. That is the reason why it is successfull, as at a glance the audience are able to tell what kind of information it involves, thus knowing the release date and other key information. (facebook, web address). The neutral white font, shows the kind of neutral mood that Mike Skinner is trying to portray, like he has not got an amazingly flattering picture of the block of flats, it looks pretty plain and boring, much like he wants to convey to the audience.

-The Streets Logo at the top is clearly layed out, and some may think it's in an unusualy colour, being with the brightly coloured yellow behind the text, however there is still a clever way it fits into the genre. The text is layed on top of a cigarette lighter, which is used to portray the grimey setting and to help keep within the context of the genre. By looking at other album covers from the streets, we can see that he often features typically urban and often unglamorous settings such as bus shelters, buildings and broken hill sides. Also, the use of the lighter keeps the audience in that bit of suspense as to why it is put there, and in the case of his album covers, in different colours. We got the idea as a group to use our advert design also as our front cover, as this works well and helps the audience to make quick and easy recognition between the 2, thus ensuring they know the 2 are from the same artist.