Low Budget ideas 2 - Fake tales of San Francisco

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Image one is a very conventional image of many boy band videos, it features all of the band in one shot performing the beginning of the song. This shot is much like a film, almost like an establishing shot showing the characters if you like, and so the audience can get a grasp of who is playing.
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Much like all boy bands, they have a lead singer, and here this shot shows us the lead singer. This is a very conventional aspect of a music video as the audience are able to determine what roles the individuals play in the band. By having a side on shot, it differentiates from a normal video, where they usual stare right into the camera as if making eye contact with the audience.
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The third screen shot I took was of the first shot we see rather than inside of the house, where they all stand together. From here on it starts to build up a story as they are out the house travelling in the car going somewhere. You can see that they were on a low budget on this video as the camera is not steady and the shot is a bit "wobbly".
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The fourth image is a an important prop for the audience to understand where the story is going as it clearly shows, in centre screen, a pint of beer. The reason that this prop is directly in the middle of the screen is due to the fact that it is the most important feature in this shot. Also you can see the characters in the background looking pretty chilled out and in a neutral body position, which suggests that he is relaxing in a pub.
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The fifth image is very effective as it shows 3 different lifestyles in 1 shot, as we can see call cubicles open in the toilet. The intimate couple are placed in the centre of the shot, as they want to emphasise this the msot, portraying it to be a more 'happy' song and that people are in a good mood throughout. The black and white effect in this shot is also clever, as we do not know when the time scale of this shot was taken: night or day, so these kinda of occurances can happen at any time. This gives us an incite into the area their video is shot in.
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The sixth image is a close up of one of the band members. I chose this image as one if my 9 as i think it is important that the audience still remember the artists rather than just watching the video and by having a close up of the drummer in action, we can see where the music is coming from. However it is not a shot of his face which is a bit different as instead it is a shot of his foot actually in action on the drum
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The seventh image is a very clever image, as it is a birds eye view shot onto the pool balls. I think this is an appropriately chosen shot, as it features them playing casually and having a laugh. However this specific shot of the balls showing them disperse can be a literal metaphor for their feelings, as they are being 'free' or released.
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The eighth image I have selected is another band moment, and it features a close up of the guitarist. This is very conventional in many music vidoes, especially of the rock genre, to have a guitar solo and have it featured in the video, this is also a useful thing to feature if on a low budget, because all you need is a guitar and someone to perform. Also the guitar is a pretty important instrument and in solo's is often the loudest/only instrument playing.
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The ninth image I have chosen helps to rap up the music video, as previously we saw the glass of beer pretty full and here we see it empty, so we know that either the scene is changing/moving on, or the video is about to end. The shot is cleverly framed as inbetween the bottles we see the characters leaving the pub/bar as if they have had enough or finished their business there. The lighting seems pretty neutral and you can see the reflection of the sunlight off of the glass so we know roughly what kind of time it is.

Genre Video analysis: The streets

This song is called ‘Fit But You Know It’ and made by ‘The Streets’. The Streets who is led by singer Mike Skinner produces music in the British rap/garage genre.
This music video includes many media conventions, which make it effective and good. Within this music video it tends to include many long shots, close ups and mid shots. This is to create emphasis on the artist, location and emotions. Also is particular, close ups are used not only to show emotions but to reflect the words of the song with the movement of the lips of the artist. A specific example can be found when he is walking through the street.
Moreover, there is a variety of camera movements. The movement of the camera is used to follow and trace the artist or band. Camera movements include tilts, pans, tracking and crane shots. A tracking shot of the artist was used when the music video came to an end. For example, the artist walked into the distance and away from the camera but the camera still kept track of him.
Furthermore, I think that the Mis-en-scene works very well. The costuming in this video is very typical of the genre of music and time that it was released. For example, the costumes being worn by the artist is a black coat with a hood attached, black trousers, baseball cap, white trainers and a Burberry scarf. Also, I believe that this style of music goes well with the type of location and setting that it is in.

By Jack Devonport

Analysis of genre video: Plan B

This music video of 'Plan B - She Said' is a typical music video with a storyline behind it and a variety of shots, but mainly close-ups of the performer singing. I chose to do this song because it is show the conventions of our chosen genre. The close-ups are typical in music videos because they show good lip syncing to give the effect him or she is singing it right there, which of course we know isn't true. The long shot of the jury shows who is actually there and the timing of their clicking is in time with the music making it look more realistic as well. It's almost as it's a play that people are watching and this is good for Plan B as it makes his audience concentrate more.


The props and costumes of this video is mainly dressed up smartly due to being in court. This is appropriate for the music video as it's what people wear in court.The costumes are very modern and look smart which gives the effect of a serious and happy mood. He is also known for being a bit 'street' which is terms for a gangster, so by still wearing cheap gold and watches shows that side of him which is also effective.

Finally the lighting throughout the whole music video stays around the same brightness which is dullish to create the theme of an unhappy and tense atmosphere. On the other hand, it could suggest that things can get better like a new start.

By Nathan Bedford

Conventions of my genre 'Grime'

There are many different conventions that are accumilated in the grime genre such as; clothing, locations and props that are used.
- Often in a lot of grime videos you see graffiti scattered around in certain places, this is to show the levels of social life in these certain areas, it also shows the lack of respect these artists have for their areas. Also by the use of graffiti people it shows to people watching the video that it's their 'ends'.

- The clothing worn in Grime and rap videos are very deliberate and carefully chosen. In more grime videos, a lot of things like airmax and new era hats are worn, this is to try and insiaute that they are a gangster or 'hardman'. Also things like baggy clothing are worn also to reitterate the point of them being gangster. However, this can work the opposite way also, as rappers such as Devlin where expenive retro clothing like 'Lyle and Scott' to show his wealth and "swagger".

-There are often many different props in grime/rap videos. A lot of things that are featured in rap/grime videos are often illegal. Things such as guns, knives and drugs are featured often in these genre songs as they are perceived as "hard" or "bad" because they are doing illegal things. often a kind of negative attitude is also shown towards the police, as if the police are the bad guys in the video.

-In the video are often lots of things that rappers and grime artists show as objects. Often there are many nice cars and other expensive objects such as gold chains and "bling" to portray the wealth of the character. Also in many videos, women are shown unfairly, as they are portrayed as almost like a possession. There is a lot instances where women are portrayed in a negative light, and they are often referred to as "bitches". The girls are often dressed scantily clad which reiterates the point of them being treated unfairly. As well as them being exploited for the music video, it also offends religions such as he muslim faith, as women are not aloud to show there bodies to anybody except their husband.
http://www.youtube.com/watch?v=smqn531E7dI&feature=related  This video is a perfect example of this, as there are many girls featuring in the video that are dressed inappropriately and seem to be getting "used" by the popular rapper.

-A lot of grime/rap videos are quite high paced and contain a variety of shots which are edited off and on the beat to create a specific effect on the viewer. Often when you see a grime/rap video it isn't just the singer or rapper in the video, he usually has a lot of his 'mates' behind him, in order to make him look popular and resepected. In the picture below, you can see that Devlin is in the centre of the frame which shows that he has the highest status in the "gang" and that by having boys either side of him, shows he is the leader.

Grime Record label 3

679 started life in 2001 when Nick Worthington left XL Recordings to form a new label in partnership with Warner Music, with the first release being The Streets seminal debut, Original Pirate Material.


679 Artists were the first record label to sign 'grime' artists such as Wiley. This made them different from everyone else, making business shoot up in the grime and making other labels compete to get new artists etc.

679 Artists are growing bigger, and are hoping to sing more artists and get them to the top of the charts. Their ambitions are big but they have got a good reputation behind them, giving them such a good advantage.

Grime Record label 2

LEX Records is an independent record label founded by Tom Brown in 2001.

The label is not focused on one particular genre although most releases are hip hop, alternative rock or electronic music.

This record label is very similar to others and releases the same type of music that we are going to produce.

XL Recordings is a British independent record label which was launched by Nick Halkes, Tim Palmer and Richard Russell with Beggars Banquet Records in 1989 to release its rave and dance music.


The label has grown into one of the most commercially successful and influential independent record labels in the world. They operate across a range of genres.
Since the late 1990s, XL Recordings expanded into other genres such as freak-folk, alternative rock, hip hop, and UK Garage. They are now the home to a range of artists including:

· The Prodigy
· Radiohead
· SL2
· Wiley
· Giggs
· Adele
· Basement Jaxx
· Cajun Dance Party
· The Cool Kids
· Dizzee Rascal
· Friendly Fires


Jack Devonport

Grime record label 'Eskibeat recordings'

Eskibeat Recordings is collective of grime producers, and established by CEO Wiley. There has been much confusion about what exactly comprises Eskibeat Recordings, with many artists, mostly MCs, joining and leaving the collective before any recordings or releases were made. However, there have been moves to revitalize Eskibeat, with the label selling T-Shirts and releasing material, including Wiley's EP Grime Wave.

Artists that belong to Eskibeat Recordings-
-Wiley
-Bless Beats
-Maniac
-J.J
-Ice Kid
-Furious
-Chipmunk
-Little D
-Maveric
-Suge
-Hardsy

Analysis of Pop/Grime video: Devlin 'Brainwashed'

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Brainwashed was the first single that Devlin released off of his debut album ‘Bud Sweat and Beers’. The song was released on the 8th of August 2010. This song proved to be very successful and even featured in the charts.

The music video for the song brainwashed uses a variety of media concepts.

The video is located in London, we can tell this by the variety of shots that are used. For example, the audience is given an establishing shot of Big Ben and The Houses of Parliament. Having been shown a popular landmark, allows the audience to recognize where the video is being set.  Moreover, there are many other specific locations within the music video. For example, the use of rooftops and dark rooms, gives off a mysterious and strange atmosphere.

There are a variety of colours used within the music video but the main colours used are dark. The use of the dark colours creates an unexplained feeling, but also mysterious. The colour can connote to the lyrics of the music, for example the name of the song is ‘Brainwashed’, and the colour black is very boring and plain, which can reflect to him being ‘Brainwashed’.

Within the video many of the cast and actors are all covered up. For example, they either have their hoods up or they are wearing balaclavas. Having an appearance likes can make them look scary and manipulating to the audience. Having costuming like this can be very stereotypical of the genre of music.

The lighting in the video is very effective, for instance the majority of the shots are filmed in the dark, therefore having good lighting is important. The lighting specifically works well when there is a close up of Devlin. For example, the light shines on the side of his body and face. This makes Devlin look a lot bolder and also brighter. The contrasts with the dark and background, which enables him to stand out even more.

Assessment 16th September

Ryan,
WWW
You have completed the majority of the posts set for Summer Work. Overall the summer work has been completed to a good standard. I see you have made a start on the genre work and this is looking good. You will need to have all of this section complete for next lesson.I know you have done a great lip sync task and I am looking forward to seeing it in class when we have time!
EBI
You still need to have a post discussing the general conventions of a music video.
You still could use more examples of detailed media language to reach your target grade.
Your work on In The Sun is still incomplete.
In July you received a Stage 0/1. This has now escalated. This is disappointing. You must complete this section. JIN- C'mon Ryan - You can do better!

Album advertisment

Low Budget Ideas 1

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From watching this video made by A level students you can see that they have tried to follow the conventions of a cheesey boy band video. From the close up shots showing the emotion of the character we can tell they have tried to impersonate typical groups like JLS. Also looking at the shots of the band performing together, is it much like a typical shot of a band, as in the majority of music videos there are shots of the band all in the same frame. As you can see, there are typical shots of intimacy like in almost every music video nowadays. I like the fact that in this video it starts the same as it ends, with the boy looking at the picture of the girl. I like the fact that in this video, it isn't just lip syncing it is also a storyline, to keeo the viewers from getting bored of the video.
This video is very well lip synced, and it is all in time with the song. The lighing in this video is very appropriate, as when they mood appears to be happy, when they're with the girl it is quite bright and cheery, and when the mood is more sinister and serious, it appears dark and more gloomy. They have used a variety of different settings which i found interesting, as it prevented me from getting bored throughout the video.

Analysis of Eminem Curtain Call album cover

UK Grime mood board

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As you can see from the majority of our shots from the artists album covers show them with a very serious expression. For example Devlin's face in the top right hand corner shows that he is really concentrating on something that he is looking at. This shot can be perceived as Devlin is looking up, in order to personify his aspirations as an artist.
However Tim Westwoods manner is much different from Devlin's. The way Westwood is looking directly at the camera shows how serious he is about the shot, this could show his dedication to his job that he loves. By the use of having his hand close to the camera with his big bling watch on shows him as being big and powerful as his hand looks out of proportion to the rest of his body.
Ghetts in the top left hand corner has a different take on his shot from all the rest. By wearing the balaclava it portrays that he may want to hide his identity or meaning to the audience. Although he is doing this, he is still making some stern eye contact to the audience in order to really attract their attention into his look. This face he has absorbs the audiences gaze, and the white shirt on the white background makes him fade into the background, so by having the bright blue balaclava it really shows a contrast in colour and picture.
In contrast to both these shots Sloozie in the top left hand corner contains some Juxtapositioning in the shot, as it features her helping out an old Lady, and this is completely against the Grime genre which is usually about negative stuff and "being bad and hard". This is a clever shot to feature in as maybe it shows how different she is from the rest of the genre and artists.

Analysis of Rock video 3: Red 'Breathe into me'

http://www.youtube.com/watch?v=-ZBxibCiItg
The video for this song has disabled the embed feature so i will have to leave the link here.

'Breathe into me' is performed by a band called Red. Red are quite a small band compared to someone like Metallica, who have had chart hits and many albums. Although they have a small budget, they have still attempted to make a sterotypical rock video, being that the emotions are running very high and there are a lot of fast paces shots. Also by the use of lots of dark and gloomy colours, you get that low emotion feeling, like something has gone wrong or is about to go wrong.
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1- This first image i have chosen is the first image that we see as the video starts. Immediately we can tell there is something wrong as there is somebody in a hopsital bed. The camera is central so that we can see the whole of the patient immediately. The colours are very boring and dull, which shows that maybe she is not cared about, also that is reiterated due to the fact she is on her own.
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2- The second image is the first time we see the band playing together, however it is not a normal way to portray the first seeing of the band. They appear to be hidden behind some kind of curtain and our view of them is obscured. Again the colours are very dull and boring, besides a very dark red 'shard' like object in the centre of the screen.
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3- The third image is a very close up shot of the patient and we can see that she is in trouble as she has a facemask on. Her face is right in the middle of the screen which shows that she is the most important in the screen at that moment. Again the colours are very plain and boring which shows the lack of wealth of this lady and the appartment she appears to be in.
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4- This next image I chose because I thought it was rather strange and completely out of context at this point in the video. The picture appears to be of the lady on the bed, but she seems reletivley pleased however the colours again are very neutral blacks and whites, and she is looking straight at the camera as if to reach out to the audience.
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5- This is a very scary image as we can see the women lying on the bed again, with the lyrics being sung in the background 'breathe your life into me', and then we see the man standing over her in the background, which we can perceive as him singing it to her. This is a very scary image still as we cannot tell from the distance of the camera who exactly this man is or what his intentions are.
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6- This sixth image is again of the band, and like a lot of music videos, when the music picks up, or the chorus is about to come around, it cuts to a shot of the band performing so that the audience can see them. However once again the view is slightly obscured, so it adds to the mystery of the band, and why they are singing about breathing life into ''him''.
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7- This image i have chosen is of a heart monitor and it is at a very clever time in the song. It is straight after the verse so it brings the audience into realisation about where the song/story is heading. However the monitor is not completely in the middle of the screen so it adds that eerie effect to the video.
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8- This image I chose to screen shot because it is quite a nice camera shot of the person we perceive as being the patient, and the one that is supposedly in trouble. At this point in the song we start to see her eyes flicker as if she is awaking, but besides this she is still motionless laying on the bed.
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9- This last image I chose I thought was very obscure as there are many pictures on the floor or this girl laying on the bed. This adds to the mystery of the story behind the song and the pictures are shown at the climax of the song, so it shows to the audience that this is a really important part of the story.
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As you can tell, Red 'Breathe into me' does follow a conventional Rock genre music video, as it is very fast paced, quite dark and emotions are running high. Also the focus is mainly on that one girl, which a lot of rock videos like to do, is focus on one person.

Analysis of Rock video 2: Evans Blue 'Erase my scars'

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Evans Blue are yet another minor rock band that i have chosen as i think it is interesting to see how bands on smaller budgets try to stay within the stereotypical attributes of a rock video. As you can see from my screen shots, it is very dark and the mood does not look very happy.
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1- The first image is of what we see first on the video, and it is of a man looking rather upset or discomforted. He is right in the centre of the screen and he appears first so we as the audience can tell he is going to be the main character behind this storyline. Usually also in Rock Videos's the lead singer is usually the main character behind the story, and in this case that is true.
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2- The second image is of a T.V screen. Much like Eminem's song 'Mockingbird' He appears to be watching a video of what the audience perceive to be his child on T.V. The lyrics 'Erase my Scars' suggests he wants to forget his past and get on with life, maybe get back in touch with the child on the Screen.
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3- The Third image is an important image that all rock video's contain and it is where the all the band members are seen together so that the audience know who is performing the song. However they are not shown normally in bright lights and on a stage, they are in a dark colour so you can barely make out their faces, and this adds to the mysteriousness of the band.
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4- This image I thought was very impressive as it is of the drummer on a point in the song where he was most important, as this was where the song climaxed before the chorus. However it is not just a normal shot of the drummer, it is very slowed down so the impact of what he is doing is greater and the audience get that sense of emotion he us putting into his drumming.
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5- This fifth image is again of the main character andthis time it appears he is blaming himslef for something, as the lyrics are very harsh and he is pointing to himself in an angry manner. The room behind him and his attire are both very dark and gloomy, which helps the audience to get into perspective the kind of depressing mood the song is in.
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6- This image shows the main character with his head down as if he has caused all this mess himself, and he appears to be looking down in disbelief. In the background you can see the video of the little boy playing, almost looking at him and taunting him as if to say 'daddy it was all your fault'.
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7- This is another 'band moment' and as the song hits a climax, it changes to the band and the big flash of light lights up the room. This is the first time we see a positive kind of light throughout the whole video and it is on the whole band, including the main character. This band are very good when performing together and they cannot do it without one another, so the best moments of the song show all the members of the band.
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8- This is a close up of the lead guitarist and I thought this was a good idea to use this shot then as it showed how important he was at this specific time in the song. Also the rain and other gloomyness in the background make the emotions very depressing and unhappy which helps to translate the mood of the song to the audience.
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9- This last image in the song is very powerful, as it shows that the main character/singer has given in to defeat as he is kneeling down and looking into the floor like there is nothing left for him. This is where the song starts to fade, and this can be interpreted as his dreams/ambitions of getting his child back fading.

Analysis of Rock Video 1: Saosin 'You're not alone'

This song 'You're not alone' is performed by not such a well known rock band, and you can tell this as their Youtube views are few only just over 1million. However they still follow many conventions of a typical rock song. As you can see just from my screen shots, the video is very dark and there is no colour in the video what so ever. This adds to the story being very sad and sinister and about death. The lyrics in this song also relate to suicide, and the lyrics are trying to explain that there is always someone in a worse position than you, so hang in there and stay alive, as there is more to life than you think. 'There's more to this i know'.
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1- The first image we see is very stereotypical of a rock video, as initially we see the remains of violence, as we see a man beaten up and left in an alley with ripped clothes. As this first image is in black and white we can tell that the rest of the video will be in black and white to give that olden day effect.
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2- This second image is of showing the typical way of brutal life back in the olden days. We can also tell it is meant to be the olden days by there dress sence, hair styles and items we see in the background, such as old tele's and bicycles. This image also depicts violence as the main singer, who starts to sing in this scene is being held by 2 men either side of him, and it does not appear to be in friendly manner.
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3- The third image I print screened i thought was rather interesting as it features a little girl sitting on the side of the road with a rather strange expression on her face. She appears to be giving the man being dragged down the street a dirty look, as if to show her dissapointment towards him. As she is sitting high up on a balcony type area, she appears to have a higher status than the main singer, which is strange as she is only a little girl.
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4- This image shows the location of the video and the setting of where the story is set. We can tell it's quite a narrow, poverty stricken street and it does not look very luxury or clean. The street also seems pretty deserted besides the one man sitting on the stairs who appears to let the guys through.

5- This image features all of the band members playing together and the camera is at a high angle to show that maybe people are looking down on them. However, the lead singer is in the middle of the shot to show that he is most important, however each member does get a certain amount of solo screen time.
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6- In this image, we meet the girl who the song appears to be about, as she seems to be at the doctors and receiving treatment or diagnosis for something or other. We can tell she is important and th story is about her as the only bit of colour on the video appears on her, as her shoulder is blue.
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7- This image is a very important one in the story, as we see that after the doctor shakes his head as if to say 'she's not going to make it' the parents of the girl both have horrified looks as they know they are going to lose their daughter. This relates to stereotypical rock songs as emotions are running high and it is quite depressing.
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8- This 8th image shows a death, which again reitterates the sad sinister mood that this song is meant to be creating. By the camera focusing on the death of this man, we (as the audience) are meant to assume that this is what is going to happen to this girl.
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9- This last image is very powerful, as it seems that many people are dying and they are all going up to heaven together. This goes perfectly with the lyrics they are singing, being 'You're not alone' and that they will be together in heaven. The little stage at the bottom of the shot is where they are performing, and people from all around the town seem to be gathering there seeing off the dead.

Analysis of Pop video 3: Rihanna 'California King Bed'

Rihanna's song 'California King Bed' follows a very stereotypical approach to a female pop artists song video. The use of sex appeal is a clever way of attracting all sorts of viewers, as the male audience will find Rihanna attractive and this will draw them into watching the video, and the female audience can see Rihanna as having the perfect lifestyle/figure and can aspire to be like her.
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1- From the first image, we can see the 2 contrasting colours immediately. As the white clothing she is wearing, although it shows wealthyness and purity, also clashes nicely with the deep red of her hair which can be used to connote her deep love or feelings for the man in the video. However, taking some of the lyrics into consideration when she talks about 'being apart' this red in her hair could be used to depict her anger.
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2- This second image I have chosen shows the kind of location that she is in. It looks very peacefu and calm and this could further show her wealthyness as her location could be seen as a kind of idealistic world. However the dark red of the trees also goes with the dark red of her hair and that kind of sinister feeling is portrayed the whole way through the song.
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3- This third image shows her luxury appartment, which is a pure white colour and this tops off her location as to how wealthy she is. However, this setting can be seen as her kind of 'Utopia' as the clouds and the blue sky in the background aswell as clashing with her red hair, show how calm and peaceful the area is, and that she appears to be there care free, besides this trouble with a male character. This could be seen as an aspirational lifestyle to all of the audience watching.
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4- The fourth image I have chosen is a full body shot of Rihanna, and by chosing this one, you can see the full diversity of shots contained in a music video. As well as jsut showing the range of shots, you can again see Rihanna's red hair clashing with the blue background of the sky to show that she is the most important thing in the environment. Also she is in the centre of the shot, which shows that the audience are meant to be focusing on her rather than anything else.
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5- Like the majority of music videos, there is a bit of intimacy shown in the video, and shot number 5 shows that, as she appears to be laying in a mans arms. However, this is very contradictory of the lyrics as she is singing about how far apart they are.
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6- This image links perfectly to the last, as this image shows her on the opposite side of the bed to her man, and even though she is not in the centre of the shot, she still stands out the most because of her vibrant red hair, which again shows she is the most important in the video. The song title 'California King Bed' suggests, that the man on the far side of the bed could be the king and her the queen, however it appears as if he is paying no attention to her which could possibly be why in the next shot...
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7- She appears to be looking out to the viewers lustfully as if she needs someone else's attention because she is not getting enough with the person she is with. Here she again uses her sex appeal to attract the audience into her gaze, and she is yet again right in the centre of the screen. However we can only see one of her eyes as her hair covers the other, this could add to the mysteriousness of her character.
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8- This is a very unique part of the video as not only does the music tempo and style change, but al of the colour seems to drain out, and the only thing that stands out are her white garments. This is very clever as it could be seen as her losing all hope, as she sings 'just when i felt about giving up on us'. This then leaves the last shot very clever as it finished the video like a fairytale ending.
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9- The last image of the video is very appropriate as when the colour floods back into the screen she appears to be back closer with her partner, and this finishes the video like a fairytale ending with the cliche 'happily ever after'. As well as getting what she wants (being the man) she is still in her Utopia like environment, with her white satin clothes, expensive apartment and the bright blue sky, and fluffy clouds in the background.

Analysis of Pop video 2: Pitbull, Neyo, Afrojack and Nayer 'Give me everything tonight'

Give me everything tonight is a recent pop song performed mainly by Pitbull but with help from other artits, such as Neyo, Afrojack and Nayer. The song is about enjoying themselves that night because they think that maybe they may not get the chance to tomorrow. In the video, we see Pitbull and Neyo, surrounded by many women at different points throughout and it's as if they are all individually trying to impress them in order to win their 'love'.
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1- This is the first shot we get of the music video, and very conventionally of Pop videos, there is a Rich, well off looking man with a women near to his side. This appears to be his 'partner' at first, but as the story develops in this video, we see that he isn't interested in just her, he likes the attention from a lot of girls.
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2- To further the example of this, of these men not satisfied with just one women, the next shot is of Neyo with 2 women with him, he appears to have just 1 initially as he has his arm around her, but as the other women steps on to the platform with him, he checks her out.
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3- Besides the rich grey coloured suits, the wealth of these 2 men is furthered when the establishing shot shows a very beautiful view of the city, and this shows the importance of these 2 men.
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4- The next screenshot I took I thought was important to the story within the music video, as it shows that maybe he is content with 1 women in this story as he seems to be laughing and joking around with her 'flirting'. This video contradicts the view of many pop videos, being that a lot of videos people tend to find their true love and it's like a fairytale ending, as this portrays the men as 'players' due to the fact the are constantly shown with different girls.
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5- This 5th image that i chose of this song was for me very important, as unlike the rest of the women in the video, this women is shown on her own, and in a sexy way, so this shows that she is the women of desire in the video. She appears on a blue background so that she stands out and so that the viewers recognise she is important.
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6- The 6th image form the video i have chosen is of one of the ladies getting jealous as the man she is with is looking elsewhere. This is quite stereotypical of rich successful males, as you read in the papers all the time about footballers having affairs and flings with oher people. For example, John terry or Ryan Giggs. So this image shows that the story in the video, that the men cannot be trusted and that they always look for more attention.
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7- This screen shot shows what kind of atmosphere the song is, and that is quite an upbeat clubbing tune, and that is why there is a party going on in the background. This shows the tempo and pace that these people are living there lives and clearly, due to the way they treat the women who are interested, they are not ready to settle down yet.
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8- This image shows yet another women getting jealous which reitterates the point that the men in the video are just there to have a good time, not to settle down with a women just yet. However, it does convey that these men are very sought after as many women seem to be trying to get with them.
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9- In every music vdeo this part is important, as it is where all the singers/performers are pictured in the same shot so that the audience can grasb who is singing and what bits.
- As this is quite an upbeat and fast paced songs, the cuts between shots are quite quick to reitterate the tempo of the song. The choice of clothing is very appropriate as well, as the 2 men who seem uper class and important are in smart suits with ties, and the imporant women who appears halfway trhough is in a very sexy dress.