Advert research

This is Plan B's magazine album advert to promote his album 'the defamation of Strickland Banks'.

This advert follows the typical conventions a magazine advert. For example, the advert is the big, bold, red title, which is 'PLAN B'. The second biggest thing that catches the audience’s eye is the name of album, which is 'The defamation of Strickland Banks'. The album covers use the same font throughout which allows it to look significant and professional. In addition, the title is in a white font, which is very effective as it contrasts against the black background. Moreover, the other red and white titles work well against the black background because they will catch the audiences’ attention.

The black, white and red theme is very visible as it runs through the whole advert. This colour scheme and font type stays throughout for a particular reason, for example having the same font and colour allows the audience to recognize and familiarize with the advert.

The advert is very important as it addresses the audience that there is a new album out. Therefore, it is key that you use persuasive language. For example, within this advert the use of the words ‘Multi-platinum album of the year', makes the album seem much more appealing to a wider audience. Moreover, in the corner there are ratings out of five. This also is another way that the audience can be appealed to the advert.

However, the main centre of attention is Plan B himself. The advert shows a large image of him to the right of the page. He is the main centre of attention as he is also the lead singer and most important person. He is wearing a shirt and looks very smart. Having a positive appearance will also make you look appealing to a large variety of audiences.