Aux Tasks Draft 1 18/2/2012- Now work is uploaded!

Assessment Music Video Draft 1 Aux Tasks Draft 2 18/2/2012

Advert Draft

Digipak Sides

First Draft Music Video

Assessment Auxillary Tasks JIN 17/2/12

Hi Ryan.
I know you and Jack have been working on the digipak and I am so pleased that you have both decided to unleash your potential! I knew you could do it. However if you haven't uploaded the work to your blog then officially you haven't actually done the work- you understand that your blog is your coursework and that is where the examiner will look for it. If it is not on the blog then you cannot gain the high grade I know you are capable of. Please can you get this done.
JIN

Advert Conventions 2

Here is another album advertisement from another artist from our sort of genre Drake.
- As you can see the main focus on this advertisement is of the main artist, which in this case is Drake. You can tell what the designer has wanted the audience to focus on, by having the giant font at the top, in bold block capitals saying 'Drake' and below it, Drake himself, looking quite wealthy and upper class. This not only shows the audience who the album is by, but also creates a kind of aspirational lifestyle for the audience as he is shown here wearing black, but the props with him, the candle, cup and quill he is holding are all in gold, which is perceived as a rich and powerful colour.

The text contained on this album cover is plain and white which may be seen as boring, however, it does its job which is to inform the audience about his album and the key information that is needed. However, the signature of Drake, written in gold shows that he is different from what is perceived as in his genre, usually quite dull and tatty looking, much like 'The Streets' tries to convey. Although he appears to be challenging many conventions of the rap/urban genre, he does adhere to many typical ideas and conventions of his genre, being that the artist is the main focus of the advert. The text being in white also seems to be a popular colour for this kind of effect as with the streets as well the text is in white, and also at the bottom of the shot.

The setting chosen here for the shot of Drake seems to be out of the norm for his urban styled genre, as usually, looking at artists such as The Streets, Plan B and Devlin, many locations are perceived lower class and maybe quite grimey. For example, where Devlin's album, 'Buds Sweat and Beers' features him standing up against a plain boring wall with his foot against it. However, by the use of this setting it creates a questioning kind of feeling towards this album coveer, so therefore enticing the audience to listen to the album.

Conventions of Adverts of my genre

This album cover of the streets is probably the most relevant for Jack and I as this is the artist who wrote the song that we are performing. As you can see from looking at the picture, there are many key things that stand out on the advert, that all come together, in creating a successful eye catching piece, that will attract the target audiences attention, and ultimately make them buy the album.
By looking at this album cover:
-Although Mike Skinner is very small in this advert, he is still so important to the reason why this is made. The pink lit up room remains a good choice of colour, as we can fully see the figure of Mike Skinner illuminated agaisnt the full boring blues and greys of the industrail building. However, Mike Skinner is still in plain boring black clothing, which helps to keep him within conventions of the rap/urban genre.

-The simple plain white text is convenient for this album cover, as it doesn't distract the audience away from the main focus, which is of Mike Skinner in the window, however it is obviously there, so the audience do recognise it. That is the reason why it is successfull, as at a glance the audience are able to tell what kind of information it involves, thus knowing the release date and other key information. (facebook, web address). The neutral white font, shows the kind of neutral mood that Mike Skinner is trying to portray, like he has not got an amazingly flattering picture of the block of flats, it looks pretty plain and boring, much like he wants to convey to the audience.

-The Streets Logo at the top is clearly layed out, and some may think it's in an unusualy colour, being with the brightly coloured yellow behind the text, however there is still a clever way it fits into the genre. The text is layed on top of a cigarette lighter, which is used to portray the grimey setting and to help keep within the context of the genre. By looking at other album covers from the streets, we can see that he often features typically urban and often unglamorous settings such as bus shelters, buildings and broken hill sides. Also, the use of the lighter keeps the audience in that bit of suspense as to why it is put there, and in the case of his album covers, in different colours. We got the idea as a group to use our advert design also as our front cover, as this works well and helps the audience to make quick and easy recognition between the 2, thus ensuring they know the 2 are from the same artist.

Assessment Research & Planning 02/02/2012